SMS General

Transactional SMS, Promotional SMS

Differences between transactional and promotional SMS?

As per the TRAI regulations, BULK SMS messages are classified into promotional and transactional messages. Below are the key point differences between both routes. Transactional SMS Transactional SMS is used to send any kind of information which is important to customer or customer has opted to receive such information. Example of transactional messages are OTP, Airline PNR/Tickets, School Alerts, Financial Transaction Alerts, delivery updates, order confirmations, payment confirmations, renewal reminders, appointment alerts etc. There is no filter on transactional SMS. Even DND listed [...]

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